Define One Customer, One Problem, One Solution

A first business becomes real when one customer, one problem and one simple solution are clear. Logos, websites and infrastructure come after that, not before.

• Customer: independent dog groomers — Problem: no-shows — Solution: a paid deposit booking setup

• Customer: new managers — Problem: unstructured one-to-ones — Solution: a run sheet and coaching call

Write one sentence for each: who you serve, what problem you remove, and the simplest way you would remove it today.

Check that you could deliver your solution this month with what you already have. If not, simplify it until you could.