Pick One Problem Worth Packaging

A useful digital product starts from one problem you understand well enough to shorten for someone else — not from a topic you find interesting.

• A checklist that prevents a common, expensive mistake

• A template that removes an hour of blank-page work

• A short guide that answers the question you are asked most

• A simple calculator or tracker that replaces a messy spreadsheet

Write the question or request people bring to you most often, in their words.

Decide the smallest format that would genuinely answer it, and who would use it in the next month.